Dream, plan and book your subsequent vacation with an all new Stuff Travel
EDITORIAL: You may think it’s an odd time to restart our travel leg and you are not wrong. Perhaps it is even stranger that this relaunch is a clear vote of confidence that our tourism sector really has a bright future.
After all, Covid-19 has given the tourism industry a hammer blow, and the popular belief is that the recovery will take many years.
Brook Sabin / things
You can now dream, plan and book your trip with us.
But we see it differently. Despite the current darkness and turbulence, we believe in a bright future for travel and tourism and have developed an approach that puts you, our audience, at the center.
Last year, according to the Ministry of Economy, Innovation and Employment, 229,566 people were directly employed in tourism (8.4 percent of the total workforce). I’ve watched desperately as colleagues and friends in the industry have lost their jobs and large companies that we thought were always around have shrunk or closed down entirely.
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I watched with a touch of fear for my own future. “Travel Editor”, this once sought-after job, now triggers a sympathetic “Oh” when I introduce myself to people.
But a Covid silver lining emerged from the gloomy prospects.
Audiences on Stuff Travel grew to an all-time high during our initial lockdown, and the appetite for domestic travel content from our Back Your Backyard campaign was insatiable. We have heard from readers who rediscovered New Zealand as adults. So many of you have told us that you had no idea the real variety and value of the unique experiences Aotearoa has to offer.
As our audience grew, so did the number of heartwarming emails and phone calls we received from tourism companies. Our content had a direct positive impact on domestic tourism – our readers were out there booking the experiences we presented en masse. Some operators have credited interest in our coverage for business continuity and the employment of their employees.
The opportunity spoke for itself: introducing lesser-known Aotearoa to the 1.47 million New Zealanders who come to Stuff every day. Providing small tourism companies a platform to reach their audience. Regional tourism organizations and tour operators are helping New Zealanders understand and understand how they want to see their own country. And to do our part to revitalize one of our largest industries.
So we start our journey again. You will still see all of the great content you have come to expect from us, along with a little design tweak that makes it easier to find the stories you are looking for.
As an important extension of our commitment to ongoing reporting on climate change and sustainability through The Forever Project, we will also promote sustainable and mindful travel. The pandemic has given us the opportunity to redefine tourism. An opportunity to hit the reset button and implement a style of travel that is slow, appreciates the value and lessons that travel gives, and fewer insta moments and just ticking off the bucket list.
BROOK SABIN / things
Wave when you see the Stuff Travel team on the go.
We’ll show you how to travel in an electric vehicle, lesser-known alternatives to the crowded and pressurized hotspots that have suffered the detriment of social media fame, highlight travel companies that do great things about sustainability, and the incredible stories come to life behind our popular attractions.
Once you’re inspired, we’ll also offer you an easy way to book your next adventure. From flights and accommodations to experiences and exclusive offers from Stuff, we want to give our readers everything they need to easily dream, plan and book their next vacation.
Over time, we’d love to build a trusted community of travelers who can share tips, advice, and great threads.
Similar to how we published our editorial code of ethics, we also commit to being honest, transparent, trustworthy and reliable in order to envision and make your vacation a reality. If we get something wrong please email me at [email protected] and we will act quickly to get it right.